If the shoe doesn’t fit…

PREFACE:

I have a huge deal of respect for Tubefilter and the IAWTV, each and everyone who was nominated for awards and even those who didn’t get nominated at last night’s Streamy Awards. I myself, feel that for better or worse (for my bank acct) I can proudly say I make a living off of being a part of the web video community.

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There already has been much discussion about everything that happened at last night’s Streamy awards, I’ll just assume you’ve read an article or two about the show itself.  I am almost hesitant to write anything at all, but I most of all want to be a contributing member of the community, and I feel to stay silent would not be the appropriate course of action.

I am a relative new comer to the scene and hold those who have been doing this for a half decade or more in very high regard.  I can only to hope to learn from individuals who have spent many thankless hours and many thousands of dollars to get our medium to where it is as of now.  Though I remain hopeful for what is to come.  I remain hopeful for how our corner of the internet will continue to be given the respect and praise for its unfaltering ability to take risks and push traditional media to take an introspective look at how and why they do what they do.

The months preceding last night’s award ceremony were aflutter about what exactly our community was/is becoming.  We have spent so long to gain recognition and momentum towards being something that people want and desire to be a part of.  In a way growth necessitates organization and in many ways organization subdues creativity and energy.

Last night was an example of trying to be something we weren’t/aren’t, and some may claim something we never want to become.  What transpired last night was a lesson in learning that sometimes trying to wear britches too big for you only leads to your pants falling down, quite literally.

2010 was shaping up to be a very introspective year for web video as we know it.  There were already many issues on the docket, from For Your Consideration (FYC) campaigns, self financed shows vs big money shows, the influx of more “celebrities” into web video, to the awards themselves and the voting members who choose the winners of the awards.  On top of this will be whether or not awards are a good or bad thing for our community at all.  On one hand awards celebrate those who have put in many hours of very hard work and should be recognized for their hard work.  On the other hand, awards serve the purpose of promoting our corner of the web in hopes that more people become aware of the work that we are producing.  In regards to latter, we may have just been set back a year or two from being able to be taken seriously by both the general public and the industry as a whole due to what transpired last night.

Many have said that one of the biggest flaws of last night was that the show did not encapsulate the culture and tone of web video.  I completely agree.  Last night was a hard pressed attempt to be just like everyone else.  From seat fillers, comedy bits, and unplanned stage crashers.  The only points where I felt like the creators of content and those who help make content into video were honored were during the acceptance speeches by the winners.

A small side note, I feel that the selection of presenters did not genuinely represent those who work really hard to further our medium, while YouTube is lumped into web video, I felt there was an over representation of YouTube personalities, instead of many of the people who have set the bar for creative content on the web.

These next 12 months are shaping up to be the story of coming to age.  Not only as a community but as an entity as a whole.  We are enduring growth spurts, the associated growing pains, the awkwardness of not knowing what to do with things that weren’t there before, dealing with the idea of relationships (both studio and product endorsements) and most importantly defining who we are.

We all have gone through such phases in our personal lives, and those who come out on the top are the ones who are willing to acknowledge the change and who are willing to own up to who they are becoming by learning from who they were.

It was said last night by Kent Nichols

“To those that criticize the execution of the #streamys please step up and help make next year’s better.”

And to this I 1,000,000% agree.  We the community, are now responsible to help make this the event and community that we hope, and know it can be.  We MUST continue to support each other and to be willing to continue to put in the extra effort to make sure that our community is represented in the best possible light.

I publicly commit my thoughts, efforts and time to this community of creative, talented and wonderful people to make sure that we continue to produce amazing content and help share that content with all those who are willing to see it.

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